Human creativity in the age of AI music

Welcome

Welcome to AI:OK, an elegant solution to a complex challenge. We ask you, the stakeholders, the people who work in and love music: What do you care about? And we signal that care.

AI:OK is a pioneering initiative dedicated to promoting the responsible use of AI in the music industry. Our mission is to enable the supply chain and end users to easily identify music products and services that are ethically created, and in doing so ensure AI technology enhances human creativity while safeguarding the rights and interests of all music stakeholders.

“There is nothing more important than human-to-human connection. We can’t trust those connections without the cornerstones of transparency and accountability that AI:OK stands for. Only then can we rely on AI to enhance rather than diminish our ability to connect as humans.”

Albhy Galuten

2 times Grammy Award winner, and producer for Eric Clapton, Dolly Parton, Barbra Streisand and the Bee Gees.

Responsibility

As technology advances we are experiencing an unprecedented rate of change and a threat to the inclusion of humans in creativity.

AI:OK is an industry-driven initiative promoting ethical and sustainable practices in music through promoting a responsible, innovative music ecosystem. The commitment to these principles can then be represented by “AI:OK”.

The presence of the trustmark logo will signal to the industry and fans that the creation of the music was driven by humans and respects the creators’ commercial and moral rights. The criteria for the use of the trustmark will be determined by consensus amongst music industry stakeholders including; creators, labels, retailers, and music technology companies.

The trustmark will be an instantly recognisable indication that the product or service is “AI:OK”.

About

Founded by Dr. Martin Clancy, the Irish government funded initiative has partnered with top universities to develop a research-backed and consensus driven approach to address the challenges presented by AI.

Dr. Clancy is author of “Artificial Intelligence and the Music Ecosystem” (Routledge 2023), Senior AI Research Fellow at Insight/DCU and Policy Fellow at Trinity College Dublin and the founder Chair of the IEEE Global AI Ethics Arts Committee. Through his work on the ethical and economic impact of AI on the music ecosystem, he has identified the need for a proactive approach by the music industry in the age of generative AI.

The AI:OK team includes business and music professionals from across the music industry, as well as some of the world’s top AI academics and research institutions.