Approach

Uniting AI Technology with ethical values in music

Purpose-Driven

Addressing the complex interplay of AI with creativity and rights in the music industry.

Stakeholder-Centric

Engaging industry insiders to define what they value and ensure AI:OK reflects this.

A Mark of Trust

The AI:OK trustmark denotes music created with responsible AI, assuring consumers and creators alike.

The Core Objectives of AI:OK

Self-Regulation

Crafting a framework for the music industry to self-regulate and embrace AI responsibly.

IP and Financial Wellbeing

Ensuring IP protection and sustainable economic growth for all music stakeholders

Transparent Standards

Offering clear criteria so that the supply chain and end users can identify music ethically produced with AI.

Innovation and Opportunity

Empowering the industry with innovative solutions and enabling new business opportunities.

“I am delighted to see AI:OK working to address the huge challenge that is AI in the music ecosystem. Where Fairly Trained has a narrow focus on training data in a broad set of creative industries, AI:OK has a wider focus on responsible AI issues, specifically in the music industry. It will take a village to resolve the issues in generative AI, and Fairly Trained looks forward to working closely with AI:OK to build that village.”
Ed Newton-Rex

Founder & CEO, Fairly Trained

Understanding AI:OK

Integrity Assurance

AI:OK ensures the responsible use of AI in music products and services.

Quality Trustmark

The AI:OK mark is a symbol of adherence, ensuring music meets industry standards.

Community Commitment

A commitment by artists and labels that their work respects and upholds the values of the music community.

Features of AI:OK

Industry forum

Creating a network managed collectively by the music industry to proactively shape the future of music in the era of AI

Global standards

Establishing and coordinating industry-wide agreed-upon criteria, to pre-empt and influence legislation (regionally deployed).

Timely response

Using dynamic mechanisms to address and swiftly correct non-compliant behaviour

Research excellence

Leveraging world-class research to inform best practices and technological advancements